Apple is set to release its Vision Pro mixed-reality goggles on Friday, marking the company’s entry into the augmented and virtual reality headset market. The highly anticipated headset was first unveiled at Apple’s Worldwide Developer’s Conference last summer and will be available for purchase both in stores and online starting February 2. This marks Apple’s first major product launch in the VR space since the introduction of the Apple Watch several years ago and comes on the heels of similar offerings from competitors like Meta, Snapchat, and Microsoft.
According to reports, Apple has already sold approximately 200,000 units of the Vision Pro, with the device quickly selling out earlier this week. The headset has garnered positive feedback from media outlets such as the Wall Street Journal, New York Times, The Verge, and CNET. Its “volumetric landscape” display provides users with an immersive experience unlike other VR-enabled devices.
The Vision Pro boasts more than 600 dedicated apps, offering users new ways to browse the internet, take notes, and engage in text-based communication. One standout feature allows users to interact with 3D objects as if they were physical items in front of them.
However, the Vision Pro comes at a significant price, starting at $3,499, making it the most expensive VR headset on the market. In comparison, Meta’s Headquest 3 retails for $499.99, while Snapchat’s Spectacles 3 debuted at less than $400.
Interested buyers can purchase the Apple Vision Pro in stores or online starting February 2, 2024. Pre-orders, which began on January 19, may arrive as early as Friday.
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