Indian toy makers who participated in the Nuremberg International Toy Fair in Germany have received significant orders for their high-quality products, according to toy exporters. Buyers from countries like the US, UK, South Africa, and Germany showed interest in Indian toys and placed substantial orders. The fair, which concluded on February 3, saw participation from over 2,000 exhibitors representing more than 65 countries. Little Genius Toys Pvt Ltd CEO Naresh Kumar Gautam stated that there was a strong anti-China sentiment for Chinese toys, and Indian toys were well-received. Two Chinese firms have expressed interest in setting up joint ventures with Little Genius for toy manufacturing in India. Gautam also mentioned that foreign buyers advised Indian companies to improve their pricing competitiveness to better compete with Chinese firms. To fulfill the orders received, Little Genius will expand its manufacturing capabilities. Gautam credited government measures such as mandatory quality norms and reduced customs duty for the sector’s growth. Another toy promoter, Tarun Chetwani of Natkhat Toys, highlighted the growth of the Indian toy sector and its ability to compete with major players. The country’s toy exports have surged from $96.17 million in 2014-15 to $325.72 million in 2022-23. The government’s support in creating a favorable manufacturing ecosystem for the toy industry has led to a remarkable decrease of 52% in overall toy imports from $332.55 million in 2014-15 to $158.7 million in 2022-23. The exports have also witnessed a significant increase of 239% during the same period.
Indian toy makers have achieved a major milestone by securing orders worth crores at an international toy fair held in Germany. This significant achievement highlights the growing recognition and demand for Indian-made toys globally. The fair provided a platform for Indian toy manufacturers to showcase their creativity, craftsmanship, and innovative designs. With this success, the Indian toy industry is poised for growth, contributing to the country’s economy and further establishing India as a key player in the global toy market.
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Indian toy makers receive multi-million orders at international toy fair in Germany.
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