The Board of Control for Cricket in India (BCCI) has set strict conditions for prospective bidders in its search for a new title sponsor for the Indian Premier League (IPL), according to a report. The BCCI has expressed reluctance to consider bids from companies or brands based in China due to concerns about their affiliations with nations that do not have friendly relations with India. This decision follows the negative experience with Vivo, a Chinese smartphone maker, which chose to exit the sponsorship agreement in the aftermath of the border standoff between India and China. The BCCI’s Invitation to Tender (ITT) includes a clause stating that bidders incorporated in jurisdictions with which India does not have friendly relations must provide detailed information about their shareholding and ownership. The disqualified bidders also include companies linked to fantasy games, sportswear, cryptocurrency, betting, gambling, alcohol products, athleisure, performance wear, and sportswear. Despite the initial response to the sponsorship tender not being overwhelmingly positive, the BCCI expects to attract reputable bidders given the global stature of the IPL. The bidding process for the five-year sponsorship agreement, which will extend until 2028, is scheduled to take place around January 13-14.
The Board of Control for Cricket in India (BCCI) has set strict conditions for prospective bidders in its search for a new title sponsor for the Indian Premier League (IPL). The BCCI has indicated that it is hesitant to consider bids from companies or brands based in China, citing concerns about affiliations with nations that do not maintain friendly relations with India. This decision comes after Vivo, a Chinese smartphone maker, exited from the sponsorship agreement following the border standoff between India and China. The BCCI has also disqualified companies linked to fantasy games, sportswear, cryptocurrency, betting, gambling, and alcohol products from participating in the bidding process. Despite the initial response to the sponsorship tender not being overwhelmingly positive, the BCCI expects to attract reputable bidders due to the IPL’s global stature. The bidding process is scheduled to take place in January 2021.
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BCCI in search for new IPL title sponsor amid strict conditions: Report
