During the fourth quarter of one NFL game in Week 16, all commercial breaks will be removed.

The NFL and NBC have made an unprecedented decision to eliminate all commercials during the fourth quarter of the Bills-Chargers game on Saturday night, just in time for Christmas. This move comes as the game will be the first ever to air exclusively on NBC’s Peacock streaming service. As part of NBC’s new media deal with the NFL, Peacock will have one exclusive game per year from 2023 to 2028. The game in Los Angeles will kick off Peacock’s exclusive coverage, and NBC is pulling out all the stops by having its top announcing team of Mike Tirico, Cris Collinsworth, and Melissa Stark call the game. The expectation is that there will be a 40% reduction in commercial time, which is sure to thrill both football fans and those covering the game. Instead of commercials, NBC will feature some NFL-related talk from its studio team during the normal commercial breaks. This is just the first exclusive Peacock game of the season, as the streaming service will also be the exclusive provider of an NFL wild card game in January. Whether that game will also be commercial-free in the fourth quarter has yet to be announced.,

In an unprecedented move, the NFL announced that one game in Week 16 will be devoid of commercials during the fourth quarter. This measure aims to enhance viewer experience by providing uninterrupted gameplay. Fans can expect an exhilarating and uninterrupted conclusion to the game, without any commercial interruptions.

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