Meta Urged to Update Deep Fake Content Policy After Fake Joe Biden Post
Washington: The oversight board for Meta, the parent company of Facebook, has called for an urgent update to the platform’s policy on deep fake content. The decision comes in response to a manipulated video of US President Joe Biden that went viral last year. The video showed Biden voting with his adult granddaughter and falsely portrayed him inappropriately touching her chest. While Meta’s current policy allowed the video to remain online, the oversight board deemed it necessary for the company to revise its rules on manipulated content.
The board’s warning comes at a critical time, with major elections approaching worldwide. The fear of widespread misuse of artificial intelligence-powered applications for disinformation on social media platforms is growing. The board criticized Meta’s current policy as “incoherent” and lacking justification, emphasizing that it should focus on preventing specific harms, particularly to electoral processes.
Meta has responded to the oversight board’s guidance, stating that it will review the recommendations and publicly address them within 60 days. The board acknowledged that the Biden video did not violate the existing rules since it was not manipulated using artificial intelligence and did not feature Biden saying something he didn’t. However, it highlighted the prevalence of non-AI-altered content, often referred to as “cheap fakes,” which can still be misleading.
The board also pointed out that Meta’s policy does not currently cover altered audio content, despite the potential for deep fake audio to deceive users effectively. The rise of such disinformation was exemplified by a robocall impersonating Biden, urging New Hampshire residents not to vote in the Democratic primary. State authorities initiated an investigation into possible voter suppression as a result.
Given the number of elections scheduled for 2024, the oversight board urged Meta to promptly reconsider its policy on manipulated media. In response, Meta said that it would review the recommendations and make necessary changes.
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