Samsung is utilizing AI to become the leading phone seller globally.

Samsung Unveils AI-Powered Galaxy Smartphones in Bid to Regain Phone Market Dominance

Samsung has launched its latest Galaxy smartphones, equipped with advanced artificial intelligence (AI) features, as the company aims to reclaim its position as the world’s leading phone seller, currently held by Apple. Speaking at the launch event in San Jose, California, Samsung President T.M. Roh emphasized the transformative potential of AI in the mobile industry and highlighted Samsung’s ambition to be at the forefront of this technological shift.

One of the flagship models, the S24 Ultra, was introduced with the capability to translate phone calls and texts in real-time, effectively acting as an interpreter during multilingual conversations. Powered by Samsung’s own AI technology, this on-device function supports 13 languages. Additionally, the smartphone features a groundbreaking search function in collaboration with Google, enabling users to simply circle a phrase or image for instant search results, eliminating the need for cumbersome copy-pasting between apps.

Furthermore, Samsung has integrated AI into messaging and car system features, enabling the device to recommend responses and handle tasks, allowing drivers to prioritize road safety. The camera capabilities have also been enhanced with generative AI, enabling background removal or addition. These AI features can be powered either from the cloud or directly from the phone itself, utilizing Google’s Gemini foundational model, which also powers the company’s Bard chatbot.

Rumors suggest that similar AI features will be incorporated into Apple’s upcoming iPhone 16, expected to be released later this year. In response to Apple’s recent success, Samsung introduced the S24 Ultra with a titanium frame, boasting enhanced durability.

The Galaxy S24 series, including the Ultra model, will be available for shipping starting January 31, with the Ultra version priced at $1,299. This launch comes shortly after industry data revealed that Apple’s iPhone surpassed Samsung as the world’s top-selling smartphone for the first time in 2023, with 234.6 million units sold compared to Samsung’s 226.6 million units, according to the International Data Corporation.

At the end of the event, Samsung provided a glimpse of a smart ring without disclosing any details about its features.

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