Microsoft CEO Satya Nadella has expressed his deep concern regarding the disturbing rise of AI-generated deepfake videos and images featuring celebrities, labeling the trend as “alarming and terrible.” In an interview with NBC news, Nadella was questioned about the recent circulation of fake pornographic images of pop star Taylor Swift on social media platforms.
Nadella stressed the urgency for swift action in response to such incidents, stating, “I think it is crucial for us to act quickly on this issue.” He further emphasized the necessity for implementing “guardrails” to ensure the production of safe content online.
The Microsoft CEO mentioned, “I would say two things: firstly, we need to establish the necessary guardrails around the technology to promote the creation of safe content. There is much work to be done in this area, but it requires a global, societal effort to converge on common norms. Secondly, when we bring together law enforcement, technology platforms, and legal frameworks, we have the ability to govern more effectively than we currently believe.”
According to a report by The Verge, the explicit images of Taylor Swift may have been generated using Microsoft Designer image generator. These images provoked widespread outrage when they flooded social media platforms, prompting Ms. Swift to express her anger. She is reportedly considering legal action against the responsible site.
Following the dissemination of these fake images, X (formerly Twitter) swiftly removed the content from its platform. Searches for Taylor Swift’s name on X generated error messages. The company released a statement affirming their active efforts in removing the identified images and taking appropriate action against the accounts responsible.
As the issue of deepfake content continues to escalate, Nadella’s remarks highlight the urgent need for technological advancements and collaborative efforts to combat this growing problem.
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