Publicis Groupe SA, an advertising giant, made an unconventional hire in 2022 by appointing a lion-headed digital avatar named Leon as their “chief metaverse officer.” However, the metaverse’s popularity quickly waned with the introduction of ChatGPT and the focus shifted to artificial intelligence (AI). As a result, many metaverse executives, including Leon, found themselves becoming obsolete, and companies started scrambling to hire AI leaders instead. Some metaverse executives even reinvented themselves as AI experts. The compensation packages for AI leaders average over $1 million, according to a survey by Heidrick & Struggles. Businesses are investing heavily in AI technology and talent, with Publicis Groupe announcing a €300 million ($327 million) investment over the next three years. The decline of the metaverse trend highlights the fickleness of technology trends and the challenge for corporations to differentiate hype from reality. Most companies have moved on from the metaverse, as evident from the decrease in mentions during earnings calls. Apple’s decision to refer to its new mixed-reality headset as a “spatial computing” device and Meta’s shift towards generative AI further demonstrate the shift in focus. Some metaverse executives have transitioned to new roles or industries, while others have expanded their expertise to include other emerging technologies. Companies interested in exploring the metaverse may opt for consultants rather than hiring C-suite executives. Despite the decline of the metaverse, there are still experts in the field, but their skills extend beyond the metaverse to other technologies like blockchain. Ernst & Young LLP, for example, has reduced its metaverse investment but has increased its focus on integrating AI into all aspects of the business. The C-suite reshuffle serves as a reminder of the ever-changing nature of technology trends and the importance of adaptability.
Disclaimer: Only the headline and content of this report may have been reworked by Newsearay, staff; the rest of the content is auto-generated from a syndicated feed. The Article was originally published on Source link
The Artificial Intelligence Officer: The High-Paying, In-Demand Job
